About Shadow Ship Labs
Our mission
Shadow Ship Labs builds the systems that power visibility, authority and influence in the age of AI.
The mission is to create enduring infrastructure that helps businesses, creators and brands be seen, referenced and trusted by both humans and machines.
We operate in the shadows so you can stand in the light.
What gets built here
Three disciplines
AI Systems
Software that does the work, not software that demos well.
Visibility
Being found, referenced and cited by the machines people now ask.
Education
What actually works, taught by the people running it at scale.
Who is behind it
Founded by Charles Floate
Shadow Ship Labs was founded by Charles Floate, a British SEO consultant, educator and founder with 18 years in search engine optimisation. Charles Floate built Charles Floate Training and scaled the link building marketplace PressWhizz from $60k to $750k a month as CMO.
Everything else Charles Floate does lives at charles.info.